Privacy Policy

Last updated: April 8, 2026

This Privacy Policy describes how berncroft collects and uses your personal information. We are committed to protecting your privacy and handling your data responsibly. We believe that transparency about our data practices is essential for building trust with our community of retirees and active seniors who enjoy our educational resources and dance social events.

Information We Collect

We collect information in several ways to provide and improve our services. When you register for our weekly dance socials, bachata and salsa community evenings, or Galway dance retreats, we gather basic personal details such as your name, email address, phone number, and date of birth. This helps us confirm your participation and send you relevant updates about our activities.

We also collect usage data when you browse our website. This includes information about which pages you visit, how long you stay on them, and which resources interest you most. Additionally, we use cookies and similar tracking technologies to enhance your browsing experience and understand how visitors interact with our content about active senior lifestyles and leisure activities.

How We Use Your Information

Your information helps us deliver the educational resources and community experiences you expect from us. We use your data to confirm registrations for dance events, send you schedules and updates about upcoming socials, and personalize content recommendations based on your interests in bachata, salsa, or retreat activities.

We analyze usage patterns to improve our website's design and functionality, making it easier for retirees to find information about our services. We may also use your contact information to conduct surveys, gather feedback about your experience, and notify you of new leisure activities or educational resources that match your interests. We never sell or share your personal data with third parties for marketing purposes without your explicit consent.

Your Rights and Choices

You have the right to access, correct, or delete your personal information at any time. If you wish to review what data we hold about you, update your details, or request complete removal from our records, you can contact us using the information provided below. We will respond to your request within thirty days.

You may also opt out of promotional emails and communications by clicking the unsubscribe link in any message we send. If you prefer not to accept cookies, you can adjust your browser settings, though some features of our website may not function optimally. We respect your choices and will honor your preferences regarding how we use your information for marketing and analytics purposes.

Data Security and Protection

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, or disclosure. Our website uses encryption technology to secure data transmission, and we maintain strict access controls on our servers. Our team regularly reviews our security practices to ensure they meet current standards for protecting sensitive information.

While we take data protection seriously, no online system is completely risk-free. We encourage you to use strong passwords, keep your login credentials confidential, and report any suspicious activity immediately. We maintain backups of your information to prevent loss due to technical failures, and we retain your data only as long as necessary to provide our services.

Cookies and Tracking Technologies

We use cookies to improve your browsing experience and track how you interact with our website. These small files are stored on your device and help us remember your preferences, such as language settings and previously viewed pages about our dance socials and retreats. Cookies also enable us to analyze traffic patterns and understand which educational resources are most popular among our active senior community.

We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device longer. Some cookies are essential for website functionality, while others help us optimize performance and personalization. You can control cookie settings through your browser preferences, though disabling certain cookies may limit your access to some features of our site.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this page and, if necessary, by sending you an email notification. Your continued use of our website following any changes indicates your acceptance of the updated policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. If you have any questions about our data practices or would like clarification on any section of this policy, please don't hesitate to reach out to us using the contact information provided below.